TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online content prov